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Key West Time
July 4th
8:52am · 86°F

VHKW ~ Vacation Homes of Key West Celebrates 21 Years With New Logo

VHKW ~ Vacation Homes of Key West is proud to announce the launch of our new company logo as part of the ongoing evolution of our company's brand. We've come a long way since 1997, when we first started renting vacation homes in the Florida Keys and Key West. Even before the internet, our founder was marketing and renting properties through pre-tech channels like the Yellow Pages, paper mailers, local realtors, and local welcome centers.

Over the past 21 years, we have grown and continually evolved as a premier locally owned and operated boutique company in the vacation rental industry. Our new streamlined logo was inspired by our deep roots in Key West, our long-established position on the island, and the need to differentiate our company from other Key West vacation rental businesses. In recent years, we found that our wordmark logo became diluted by other Key West businesses that adopted names much the same as Vacation Homes of Key West. As vacation rentals became trendy in travel accommodations, we learned that customers were becoming confused about which business they were dealing with. Our new VHKW monogram logo helps to resolve the issue of business name confusion and identity.

Our new look also represents our new expanded guest services, that are built on our seasoned local knowledge. Since we have been in Key West for so long, we realized that one of the best ways we can help our guests plan the memorable vacation they are looking for, is to share what we know and love to do. So, we are crafting custom guides that we call Key West Itineraries, and featuring excursions through Guided Key West Experiences, that 'let a local be your guide.' We have also added an in-house Concierge Service. This can all be found in our expanded Insider's Guide to Key West.

Vacation Homes of Key West has recently reached some exciting business milestones which our new look also symbolizes. We expanded automated features of our proprietary vacation rental business software that makes it easy for our guests to avoid the fees associated with large corporate booking sites. Travelers who book direct with us, save money, and enjoy our customized reservation process. Looking toward the future, we have secured a special cache of domain names to create unique specialized websites, such asĀ, that will make it easier for travelers to find exactly the property they are looking for. Conjointly, we have partnered with Bascom Grooms Real Estate, and now have licensed real estate agents with knowledge specific to vacation rentals as an investment

We believe our new simple VHKW monogram logo makes it easier to identify and remember us, and that our revered four-letter domain name,, punctuates how established we are on the web. But keep in mind, that when you contact us on-line, you are communicating with our dedicated staff who are in Key West ... they can look out the window and tell you how the weather is! We hope you like our new look for Vacation Homes of Key West. Look for our unique new websites and more updates as we move ahead as VHKW.


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